China’s creative revolution in the spotlight at creative summit in Germany

Amir Kassaei, Dan Mintz, Doug Schiff, Michael Dee, Kevin Lee, and Yang Liu appointed as ADC ambassadors

www.adc-china.com
http://www.adc-china.com

The Art Directors Club, the premier international association for advertising and media creatives has established an arm in China.

Based in Beijing, The Art Directors Club of China (ADC) was set up to foster creativity and set new standards in media and advertising in Greater China. It will also mentor young creative talents in China to develop their own unique creative style whilst meeting international advertising standards.

Six leading personalities from the fields of advertising, media and marketing have been appointed as ambassadors of ADC China to lead the process and act as an inspiration for students to enter the field of advertising.

These are Amir Kassaei, president of the Art Directors Club Germany and chief creative officer of DDB Group Germany, Dan Mintz, founder and chief creative officer of DMG (Dynamic Marketing Group), Michael Dee, chief creative officer of DDB China Group, Kevin Lee, executive creative director of Ogilvy & Mather Advertising, Yang Liu, founder of Yang Liu Design and Doug Schiff, executive creative director of OgilvyOne. More ambassadors are expected to be appointed in the near future.

Dan Mintz recently represented ADC China during the ADC Germany Creative Summit in Berlin. With the theme “The creative revolution in China”, Mintz spoke about the growth of China’s creative industry to an audience of marketing directors and advertising creatives from major European brands.

Alexander Funk, general manager for ADC China, said: “The ADC of China will bring high advertising standards to China and provide the right platform and influence to not only raise the bar of advertising, but help fuel the creative revolution in China. It will provide a benchmark for western brands on how to convey brand personality, attitude, passions and dreams in China.”

Dan Mintz, founder and chief creative officer of DMG said: ““As global brands look to China for growth, the need to understand the unique mechanisms of the Chinese consumer market has never been so pivotal to success. The ADC will provide the right platform for young creatives in China to understand global branding and harness their creativity to create meaningful campaigns that connect with Chinese audiences whilst meeting international advertising standards.”

The ADC is a self-funding, not-for-profit organisation. Through its motto "Cultivating Creativity“, ADC China will promote innovative communication solutions through competitions, seminars, lectures and publications and an annual congress. For more information please go to www.adc-china.com

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For more information please contact the ADC of China on +86 159 01136979 email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or contact Naomi Attard on +44 1452 760 147

ABOUT ADC CHINA

Founded in Beijing in 2008, the Art Directors Club of China (ADC) serves as the driving force of the advertising and communications industries in China. With the motto "Cultivating Creativity“, ADC promotes, across its disciplines, innovative communication solutions through competitions, annual congress, seminars, lectures and publications. One of the main goals is to support and promote young talents and to prepare them to meet international standards and upcoming challenges in the future.

Worldwide, ADC follows a charitable non-profit principle. All income received will be invested in ongoing or future projects. The core assets of the ADC are its Ambassadors, representing a range of outstanding personalities in the fields of advertising, media and marketing.

ABOUT ADC

The first Art Directors Club was established in 1920 in New York by a curious group of creatives who proposed the idea that advertising could be judged by the same standards as fine art. The goal was to inform their peers that creativity and artistic virtue are the lifeblood of successful advertising. This was the beginning of the annual selection the world’s best design and advertising art by top industry professionals for over a century running. Subsequently, the idea took form internationally in the following decades. Among others the Art Directors Club of Tokyo was founded in 1952, followed by ADC of Germany in 1964, then all of Europe in 1990 and in 2008 in China.

Since ever, ADCs around the world focus on the highest standards of excellence in visual communications for the industry, and encourage students and young professionals entering the field. ADC provides a forum for creatives in Advertising, Design, Interactive Media and Communications to explore the direction of these rapidly converging industries.