BLM RED WINS IMAGINE FASHION. BLM Red to launch world’s first online and mobile video fashion publication for luxury brands http://www.blmred.co.uk http://www.imaginefashion.com
Following a three-way pitch, BLM Red, the UK’s leading premium and luxury media specialist and division of Arena BLM, has won Imagine Fashion, the world’s first, free access online, mobile video publication for fashion and luxury brands.
Imagine Fashion, founded by Editor-in-Chief, Amber Gordon and former contributing fashion editor of How to Spend it - The Financial Times, Interview, Details, Spoon and Lush magazine will launch in December 2009. Imagine Fashion will offer exclusive film content created by leading names in fashion, film, art, design and music. Visitors to the website and via mobile will be able to see a constant stream of updated films, editorials and fashion news updates.
The concept will target eclectic, cutting-edge and fashion-conscious viewers. Imagine Fashion will offer fashion and luxury brand advertisers a revolutionary new way of communicating with this exclusive audience.
BLM Red’s campaign is scheduled for December 2009 and includes an outdoor advertising element. However the campaign will be primarily focused online with digital display ads, search engine optimisation (SEO) and paid-for search marketing. Social networking sites will also be incorporated into the media plan.
Jerome O’Regan, managing director of BLM Red said: “Imagine Fashion is the first in a new generation of online, mobile video publications targeting fashion and luxury consumers. It brings together the most prestigious fashion and lifestyle content and is an engaging media vehicle for premium advertisers.”
Rick Plata, chief executive officer at Imagine Fashion, said: “BLM Red adopted a holistic approach to the brief. They demonstrated an excellent understanding of the premium and luxury market, and the capability to deliver an integrated, creative media campaign across multiple platforms.”
BLM Red clients include Aquascutum, Bulgari, Paul Smith, Jaeger and D Squared.
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For more information contact Mark Terry-Lush on 07740 432112
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or Sophie Cooper on 01452 760147
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ABOUT ARENA BLM
Arena BLM is a new brand launched in 2008 following an investment from Arena Media Communications, part of Havas Media. Founded in 1990 BLM is the only media agency to have won five IPA Advertising Effectiveness Awards. In 1998, it launched digital agency, BLM Quantum growing to be the UK’s second biggest independent digital agency. In 2008 BLM Quantum was voted Digital Agency of the Year. BLM also comprises of BLM Azure, a specialist in the toy and kids sector that was launched in 2002 and BLM Local, launched in 2005 and now the UK’s largest local media specialist. In 2006 the company acquired Red Media, the UK’s leading media specialist focusing on the premium and luxury sector, to create BLM Red. Arena BLM’s clients include: Bulgari, Character Options, The COI, Dolland & Aitchison, Domino’s Pizza, Setanta Sports Network, MBNA, Pathe Films, Paul Smith, Scotts Miracle-Gro Company, Suzuki, Thomas Cook, T-Mobile, TK Maxx and Young’s Seafoods.
Arena is Havas Media’s fastest growing tailor-made communications network and now operates in 8 markets: UK, Spain, Portugal, France, Mexico, Argentina, Chile and Colombia. In most markets established prior to 2008, Arena is ranked within the top five agencies. Arena’s global client list include brands such as Santander, Movistar (Telefonica), Wal Mart, Bwin, Damm Group, Aero Mexico, Bebidas, Fox Channel, Paris, Bayer, Parmalat, Quala, Pritty Cola, Comunidad de Madrid (feria de artesania &Plan Fico, and Cetelem) and Mitsubishi.
