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Mark,
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Mark Terry-Lush has nearly two decades of business to business and consumer public relations and communications experience. He’s been in-house at media owners, experienced life in global PR networks and worked for specialist agencies in a career that includes helping launch the first digital TV channels in the UK and sports network, Rivals.net.
He has helped Carlsberg’s leverage its sporting sponsorship notably with Liverpool FC and the England football team and later with rival brand Foster’s where he pushed Foster’s F1 sponsorships into the consciousness of lads’ magazines with the Grid Girls and faces such as Kelly Brook.
Since starting Renegade Media in 2001 he has built up a client list from an initial core of digital brands and trade bodies to include creative agencies, media owners and advertising and media agencies. On the consumer side he’s created and implemented international campaigns for automotive, entertainment, technology and retail clients including Mitsubishi, Sony Ericsson and Sara Lee Douwe Egberts.
Naomi,
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Naomi Attard joined Renegade Media in 2008 from Media Consulta, a top 15 international network agency. She has seven years senior management experience in strategic marketing, public relations and business development. At Media Consulta her client portfolio covered the travel, aerospace and entertainment sectors, as well as corporate communications for the agency itself.
She previously held a senior marketing and PR management position with the Malta Tourism Authority and was responsible for spearheading a pan-European marketing and PR plan for an island destination, coordinating an international network of creative and PR agencies in the UK, Germany, France, Italy, Belgium, Holland, Austria, Switzerland, Sweden, Russia and Japan.
Naomi started her career at Deloitte & Touche and is fluent in English, Italian, Maltese, German (int.) and Arabic (basic).
Sophie,
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Sophie Cooper handles relationships with international digital agencies based in Amsterdam, China, and the US. She has liaised with brands such as Mazda, Panasonic, Nike, Chevrolet and Volkswagen on behalf of Renegade.
Previous experience includes time at the Donna Ida Denim Emporium, working on the Jeans for Genes charity campaign and the launch party for the new central London boutique, and work experience at Mary Lally Associates, an agency with a strong fashion and retail client base.
Alex,
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Alex Sass has 11 years experience managing global online projects including a number of the best known dot coms. For five years Alex has focused his skills on social media, deploying online communities in the lifestyle, pharmaceutical and trade sectors. His theory "Social, Spatial, Self theory for building cult networks" has been used many times as the foundation for major launches including work for The Arts Council of England and The DTI.
At Renegade he fused his seeding, SEO and social media marketing expertise with traditional PR, to create international digital PR campaigns for leading international brands including MINI, Under Amour and ASICS, ensuring they had a presence across influential blogs and forums. As co-founder of JakeTM, he launched and managed the world’s largest social professional network within a lifestyle group and introduced lifestyle targeting through social media to companies including Levis, Micrsoft, Cap Gemini and UBS.
He was an early adopter of content management systems, providing some of the first extranets in the UK for companies including the Paper Federation and a number of insurance giants. As part of this progress, he assisted the launch of Cold Fusion technology in the UK and Lotus Domino (IBM).
Robin,
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Robin Hutchison has over a decade of experience on both sides of the media fence. He began his career as a freelance journalist at Britain's oldest independent press agency, Raymonds of Derby. His responsibilities included court reporting, news gathering and covering Premier League football matches across the East Midlands.
Following a move to his native Scotland in June 2000, Robin began freelancing for Newsflash Press Agency. After breaking a number of front page stories which dominated the Scottish media, he spent time as a food critic in Glasgow whilst also working for the Daily Record and Scottish Sun. Fleet Street called soon afterwards where he worked at the Mirror and Daily Express before joining the Daily Star, Britain's fastest growing newspaper.
After working on a series of high profile stories he was promoted to night news editor before being poached for a public relations role at Ladbrokes, the world's largest bookmaker. He spent over five years at the firm in charge of sport and politics PR, delivering a host of successful campaigns including football's 2006 World Cup and Euro 2008, cricket's 2007 World Cup and the 2009 Ashes series; and the 2008 U.S Presidential elections. He also oversaw a number of sponsorship deals with PDC World Darts Champion Phil Taylor and snooker star Ronnie O'Sullivan, as well as writing the biography of former Rangers and Derby County star Ted McMinn.
Steve, our man in Boston, USA
Over the years Steve Conroy has dealt with more advertising and marketing clients than any other PR person in the world. He started up his own agency in 1989 and has represented household names like Wells Rich Greene and Earle Palmer Brown, regional powerhouses like MMB and Modernista! as well as Dutch and Belgian agencies 180, Amsterdam Worldwide, Duval Guillaume, BSUR, THEY and The Duffy Agency in Malmo, Sweden. Other agencies on his client roster have included Anderson & Lembke, Carat, Cunning Communications, Square One, Answer, Think Toth, Wirestone and Red Tettemer. Can anyone out there beat that?
Before opening his own firm, Steve served three years as vice president, corporate communications for Arnold Worldwide and spent four years in the same position with another Boston advertising agency, Hill Holliday. Steve also spent time on the corporate side in the marketing department of Connecticut Mutual Life in Hartford and was director of public relations for Keiler & Company in Farmington, Conn. where he worked on both consumer and business-to-business clients. Other experience includes six years as a member of the 4As Agency Public Relations Committee and Part-Time Faculty Member at Northeastern University in Boston.
Steph, London's eyes and ears
Ms Smith has 20 years in the advertising and direct marketing industries and ten of those spent as a PR professional working both in house and freelance. Having worked at M&C Saatchi, initially as executive assistant to David Kershaw and the founding partners of M&C Saatchi, she soon dominated the role of PR and events manager. Prior to these dizzy heights Steph worked as senior events manager at Inventive, managing events from 20-2000 people, clients including BA and AOL. Steph also woked as in-house PR manager at Proximity London for 4.5 years starting at the time of the merger of BHWG, Traffic and Clarke Hooper.
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