Our client Perfect Fools' develops 'The Serenade' app for Heineken

Valentine’s Day is around the corner, and if you don’t have a date lined up fret not – this year Heineken is coming to the rescue!

Building on the ‘Open Your World’ campaign of last year, Wieden+Kennedy Amsterdam extends the party introduced in the spots “The Entrance” and “The Date” into social media, with The Serenade Facebook app made by Perfect Fools.

The Serenade app lets you ask a Facebook friend out on a date via a personalized serenade performed by Bollywood-style crooner Paul “Kiss” Kissaun, who you might remember from “The Date”. You answer a few questions about why you want to go on a date, what you will do etc., and your answers form the lyrics of your serenade (a total of 640 combinations are possible). You post the serenade on your desired date’s wall, who can choose to answer ‘yes’ or ‘no’ with a short Asian-flavoured film clip.

The app is now live, well in time for Valentine’s! Create your own Serenade here.

Write a comment

• Required fields are marked with *.

Name:

Email:

Comment: *

Help prevent spam - enter security code above: