ShareIn a campaign by international creative studio Perfect Fools, Scotch & Soda Facebook fans will be celebrated in a digital installation in their flagship Amsterdam store.
On a digital window display, fans names will animate in a handwritten style across iconic black and white Scotch & Soda images selected from the current season’s collections.
The installation is a demonstration of Scotch & Soda’s pride in their Amsterdam Facebook fans and an encouragement to other Amsterdammers to get behind the brand founded in the city.
Michael Aneto, head of strategic planning at Perfect Fools, said: “Scotch & Soda’s fans feel a strong sense of ownership and actively contribute to the brand’s evolution. Celebrating them shows the label is equally proud of its fans.
“We have brought together Scotch & Soda fans, their collections and their biggest Amsterdam audience – which is actually in-store. Making the digital physical through an installation means Scotch &Soda can thank their fans personally for liking them.”
The installation will be unveiled on Tuesday 13 December at Scotch & Soda’s Heiligeweg store and will run through the peak Christmas period until 2 January.
Posted Tuesday, 13 December 2011
Tags Perfect Fools, Scotch and Soda, Scotch & Soda, advertising, digital advertising, social media, social, Facebook,
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