Renegade has built its reputation over the years as an authority in developing social media strategies and campaigns for some of the World’s most exciting market-leading and challenger brands. Our goals are simply to enforce our clients’ objectives and deliver measurable ROI. As a matter of course we consider Social and Search Engine Optimisation (SEO) strategies in tandem so that each help maximise the performance of the other.
Social services we offer
Social Strategy
Establishing
a social strategy should be the starting point for all brands. We
understand which platforms are best for a client and recommend how to use them,
look at competitors for benchmarking and help plan resources for support. We
help to establish a business case for social media if required to obtain senior
buy-in. Understanding, setting and measuring objectives is key. We will provide
extensive monitoring and measurement for all activities undertaken.
Editorial planning
and content creation
Content and editorial planning
is a key element of social engagement. We align all aspects of your marketing activity (on and offline)
and your teams to utilise content for social media or create new content unique to
social media that engages a client’s target audience.
Page Development
We
design and build pages for platforms including blogs, Facebook, Twitter and
YouTube, following brand and campaign guidelines to ensure integration and
consistency.
Community
management
Social
interaction needs to be responded to quickly and effectively. Many of our clients recognise they simply do
not have the resource or time to do this, but we can, as an integral part of
our community management service.
Training and
workshops
We
provide training for our clients to ensure they confidently embrace the social
strategy and how to support it. We also
deliver staff workshops, from an hour to a half or full day depending on a
client’s needs.
Video
seeding/distribution
We
offer our video distribution services as part of an overall social media
solution or as a stand-alone service. Using our network of websites, blogs and
other relevant social destinations, utilising Search Engine Optimisation (SEO),
Pay per click (PPC) and targeted paid placements we can distribute your video to a wider audience.
Online PR/blogger
outreach
We
provide online PR services to both our social and PR clients. We amplify
existing offline campaigns using our network of key influential bloggers or
create new bespoke campaigns enhancing reach.
